The Cards format offers numerous opportunities for publishers of physical and virtual cards to establish a 1-to-1 connection on an anonymous basis with individuals using Dappre.
Cards can be enriched with interactive functionality. For example, publishers can invite cardholders to share their preferences, interests and profile information based on which they can then engage with their target audience on a desired, expected and relevant basis.
In this way, gift card issuers can offer unique new services by allowing acceptors to connect with gift card holders and make them a relevant and attractive offer.
Gift and savings cards can be provided with up-to-date balance information.